Survey Says? You Need to Do Better.

Companies spend big bucks on customer surveys. Why? Because they want to know how they are doing and areas to improve. As a matter of fact, they can’t get enough feedback. Marketers are typically disappointed with low response rates, viewing every bit of feedback as the gift that it is - where a customer took the time and effort to complete a form or questionnaire rather than take their business elsewhere. 

Why is it so hard then for an employee to receive feedback? Because we take it personally; criticism has a tendency to sting. “What? You mean to tell me I don’t know everything or that I need to do something better?” Ouch.

Here’s a simple solution. Reframe the conversation with your manager and colleagues. Let them know you view yourself as your own company that is delivering services to them, even as an employee. Make it clear that you appreciate and welcome any feedback on what your “company” can improve. 

“Reframe the conversation with your manager and colleagues. Make it clear that you appreciate and welcome any feedback on what your “company” can improve. “

This introduces a totally new dynamic into your working relationships. Managers and colleagues won’t be as reluctant to shoot straight with you, which only speeds up your discovery of blind spots that you didn’t know you had. It takes guts, but it’s worth putting yourself out there.

And the good news is that you won’t have to spend a single dollar to get it done!

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